Public Space

Good Evening Japan

Fri 2nd Mar ’07

carviewjp.jpg
Curious

SLAB welcomes readers from Japan, who have arrived here via this posting on Japanese car website Carview. It looks a bit like a Toyota Auris fan-site. I ran the posting’s headline through Google’s Japanese translation tool, and this came out:

The german o lith poster you are lazy, “infectious disease of the city! Escape to the hill” the article which writes the German thing

The ‘o lith’ bit seems to be an attempted translation of ‘Auris’ which is probably written phonetically in Japanese, but whether this is a critique of the German marketing campaign remains unclear.


2 Responses to “Good Evening Japan”

  1. tobachin writes:

    I’m sorry that you just got poor translation.
    It’s just means ‘”Urban Epidemic! Run For The Hills!”:an article about Germany’
    this blog just summarize the SLAB article:
    http://www.slab-mag.com/2007/02/28/urban-epidemic-run-for-the-hills/

    “whether this is a critique of the German marketing campaign remains unclear.”

    I don’t any intention to critque Toyota’s German marketing.
    I just hope Toyota Auris’s success in Europe.

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  3. Ian Warner writes:

    Thanks for your reply, Tobachin, and for clearing up the uncertainty. Google translations aren’t to be trusted! We’re flattered by your attention to SLAB. Our best wishes.

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