http://www.slab-mag.com/2007/11/25/ikea-logo-bigger-than-your-apartment/ The Heuristic Journal for Gonzo Blurbanism Tue, 07 Feb 2012 00:04:18 +0100 http://wordpress.org/?v=2.8.4 hourly 1 http://www.slab-mag.com/2007/11/25/ikea-logo-bigger-than-your-apartment/comment-page-1/#comment-892 adam Sun, 20 Jan 2008 15:44:05 +0000 http://www.slab-mag.com/2007/11/25/ikea-logo-bigger-than-your-apartment/#comment-892 Yes, the Ikea experience seems to have ingrained itself into global self-furnishing culture, and, like wine, is increasingly filtering down the class scale. In my part of North London, a purchase or rental of a new flat is accompanied by one or two ritual outings to the local Ikea store, the necessary items ticked off and picked up in an afternoon, and installed that evening. It really has become a case of fit the room to the cheap and easy-access, democratically bland furniture, rather than the other way round. My generation (late-40's) picked and mixed as we went along, looking for a suitable adornment in charity, second-hand, corner stores, and being pleased with an original discovery. The warehouse was considered a sin. Yes, the Ikea experience seems to have ingrained itself into global self-furnishing culture, and, like wine, is increasingly filtering down the class scale. In my part of North London, a purchase or rental of a new flat is accompanied by one or two ritual outings to the local Ikea store, the necessary items ticked off and picked up in an afternoon, and installed that evening. It really has become a case of fit the room to the cheap and easy-access, democratically bland furniture, rather than the other way round. My generation (late-40’s) picked and mixed as we went along, looking for a suitable adornment in charity, second-hand, corner stores, and being pleased with an original discovery. The warehouse was considered a sin.

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