Keen readers will notice a further minor change to the masthead, this time in homage to Kolja Reichert, freelance journalist to the Berlin daily newspaper Der Tagesspiegel, who recently, and we hasten to note, inadvertently, referred to “SLUB Magazine” in said paper.

Mr Reichert has been a real dude about things by writing a suitably groveling apology in the comments section of Slubbing It With The Dailies, where he expresses some pride in having caused such frothing consternation in an esteemed journal such as this. Joshing aside though, his concern that he might have misrepresented the output of Elegant Embellishments, is bona fide.

But what does Mr Reichert reveal in his comment by referring to the typo as a “Saturday morning vowel shift”? One imagines here the 10am deadline, a furrowed brow, drawn curtains, and the cuff of a dressing gown soaking up milk from an unfinished bowl of muesli whilst the last few paragraphs are hacked into a laptop. Can this be the reality of legitimate, for-cash freelance journalism? If so, it differs precious little from the blogging experience.

Whatever case, two world’s have collided, and I’m keen to find out more about the changing shape of professional and amateur journalism. Answers shall be sought with gin and peanuts, and published here. Or over there.

[Photo by Flickr user shordzi]

The thing about the dead-tree press is that, in contrast to bottom-feeding blogs like this one, who favour rumor and speculation over well researched facts, you can always rely on them as a respected source of quality information.

In this past Sunday’s Tagesspiegel for example we read that this journal is in fact called “Slub Magazine”. We stand duly corrected, and have made the necessary adjustments to the masthead, which will remain in place until columnist Kolja Reichert decides to fire up his browser in a flurry of post-press research, and then apologise publically for this heinous slur.

Further more, we read that Slub Magazine “resides a couple of houses further up the street” from Arno Brandlhuber’s much talked about Teutonic Favela™ on Brunnenstraße 9. The assumption here is probably that SLAB is some venerable, centrally organised institution, shacked up in the bar ‘Kim’, with which the co-editor of this chronicle is associated, paying rent to Jean-Remy von Matt … two grubby archi-hacks bivouacking in the basement of a dive bar, living off Mitte’s gin and peanut vernissage circuit.

The article in question, which is otherwise interesting and informative can be found at the following link: Tagesspiegel