Blurbanism, Sick Buildings

Pink Truth Denied Again

W.P. Wed 11th Jun ’08

SLAB Magazine referred to it before and now it happened again. The strangely pink shopping mall at Berlin’s Alexanderplatz «Alexa» is still presented in the media (www.tagespiegel.de 18.04.2008) like this:

Alexa

But the «Alexa» mall still looks like this, as I checked today:

Alexa3

Yes it’s pink and it’s got a completely different facade. Are the investors themselves ashamed of what they did?


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One Response to “Pink Truth Denied Again”

  1. Andrew writes:

    Thanks for calling this one out. While navigating around the mess created by this behemoth last week, I couldn’t help thinking: “What did this add?” Did we really need yet another Arkaden? Was the next closest MediaMarkt (which, in this case, is across the street, in Alexanderplatz) not close enough? And if we really did, could it not have been done in a more integrated fashion? (I know I’m late to the game…construction began before I even arrived here, but I lived through that construction and the end result….which is inaccessible to cars and pedestrians…seems a failure to me.)

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