5 April 2016

Astroturf Gemütlichkeit #009


Faux Nature ∕ Social Engineering

This indagine lentissimo into lawn-like ground coverings is in no way constrained to the grimey confines of Berlin. And in case a quick peruse of our archives might lead you to believe that Astroturf deployment is limited to workaday eateries unencumbered by an aesthetic education, you would be quite mistaken.

FLFL, Skånegatan, Stockholm

Here in the Katarina-Sofia neighbourhood of Stockholm, we find that Astroturf is predestined for hipster re-appropriation. How can we be sure that hipsterism is a factor? By being mindful of Freud’s narcissism of small differences and how they might apply to consumer culture. An aggressive investment in the specificity of detail in order to assert a superficial sense of uniqueness over the general, is the underlying mechanism behind all hipsterism.

We can see it at work here, at FLFL, where vowels have been cast aside, lest you imagine you’re dealing with some run-of-the-mill falafel joint. And we see it also in the four-step instructions which defy comprehension, on how this particular establishment handles the routine of seating and serving its guests. Salad should be collected first, menus obtained, dishes selected, table numbers noted and orders submitted at the counter. Expect to be ostracized for any deviation. You will be escorted to the door, and ejected into the gutter via the unfurled length of green carpet and black braided rope, reserved for anti-celebrities, it seems, and installed as an insincere debasement of the common by inverting rituals reserved for monarchs.

→ Dossier: Astroturf Gemütlichkeit