8 December 2006

Powered by Additives




A closer look at the list of “Berlin’s” 185 favourite image builders reveals that the logo of that famous producer of brown fizzy liquids, Coca-Cola, is accompanied by an important public service announcement: “Koffienhaltig”. That’s German for, “contains caffeine”.

German law requires that additives in drinks such as caffeine, colourings and quinine are revealed on menus in cafés and bars. I wasn’t aware though, that the law extends to disclosing the content of corporate logos. Since “Berlin” is now a brand, maybe the city’s own logo should be changed accordingly:

Senators for urban development, take note