9 November 2009

Word Deployment Program’s First Success


Conspiricy Theory

Click to enlarge our word. Which we coined. Here.

In something of a nomenclatural coup, SLAB’s neologism “brutiful” has made its way into issue 195 of Arch+ magazine as the headline for an interview with Arno Brandlhuber.

Elsewhere in the media, fellow SLAB correspondent Miller has been quoted in the Berlin daily newspaper taz, where he voices his concerns about the imminent “chichification” of Brunnenstraße.

The deployment of new words into the wider media landscape has always been one of SLAB’s express aims.